Nhien Nguyen
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The X Games

X games sports are dangerous and require insane athleticism. However, overprotective,
rule-worshipping naysayers tend to stigmatize the subculture as reckless and rebellious.

So, why not give society what they ask for?
Besides, kids will do the opposite of what you tell them.

OOH No X Games Allowed Signs

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S.C.A.R.E. TV Spot

For a brief time, the X Games would launch a fake program called S.C.A.R.E., similar to that of the
D.A.R.E. program which ran heavily in the 80’s.

Limited edition S.C.A.R.E. merchandise by the X games would be available for purchase.

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