Nhien Nguyen
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As an insurance company, Sonnet believes in the power of perspective to change how we see things. Car accident? Rent a convertible. Roof collapse? Temporary skylight. Whatever disaster you face, there's always a silver lining.

The Center Ring Student Show - Bronze

Direct Mail

UV-light activated photochromic ink will reveal a special message when observed in the sunlight.


A social media campaign using the hashtag #PostPositive would encourage users to be
a little more optimistic – and get rewarded for it, too.

Contest Giveaway

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OOH Lenticular Board

Bad situations can improve simply by changing the way you look at them.
Using lenticular printing, the board shows how a flooded kitchen is the perfect excuse to remodel.

CW: Stephen Lintner