Billboards pertaining to their luggage line would display at airports,
a place where people are often stressed out and could use little reminders.
Digital Weather Board
Screens at bus shelters will prompt a MUJI product and a simple joy that are both relevant to the current weather.
Shoppers would be given a coupon via mail or in store with every purchase.
The “little joys” on the coupon varies based on the item they bought.
A Simple Joy For A Simple Joy
MUJI knows how great of an impact something simple could have.
That's why for World Homeless Day MUJI will partner with customers in a Buy-One-Give-One to give to those in need.
CW: Joel Austin