Nhien Nguyen
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IJM

IJM is the largest anti-slavery organization in the world.

However, not many know about it, nor do they know how prevalent slavery is today.
To create shock and awareness, we developed a campaign around an “up and coming” fake company that uses business jargon to promote slavery.

Case Study

We would place ads in newspapers such as The NY Times, where people naturally go to read about
real jobs and new businesses.

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Digital

Banners would tease our fake company to the financial and business-savvy audience of sites
such as Forbes, The Wall Street Journal, and CNN Money.

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Website

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CW: Randall Wundersmith